Health Insurance and Physio: Bupa, AXA and Self-Pay
6 min read

Almost every week someone asks me some version of the same question: can I claim this on my insurance? It is a fair question and the honest answer is that it depends entirely on your policy, which is not the crisp answer anyone wants. So rather than guess on your behalf, here is how physio health insurance actually works in the UK, what to ask before you book anything, and how to work out whether a policy, a cash plan, the NHS or simply paying directly is the sensible route for you.
I have no stake in which of these you choose. I would just rather you knew the landscape before you spent money.
The three routes to physiotherapy in Merseyside
NHS physiotherapy. Free at the point of use. Referral routes vary by area, and in many parts of Merseyside you can self-refer to musculoskeletal services without seeing your GP first, though this genuinely differs between trusts, so check your local service's website. The trade-off is waiting time and, once you are seen, session frequency, which tends to be spaced further apart than private care. For a straightforward problem that is often perfectly adequate.
Private medical insurance. A policy through your employer or bought individually, typically with an outpatient allowance that covers physiotherapy under certain conditions.
Self-pay. You pay per session, no policy, no claim, no cap on how many sessions you have.
None of these is automatically better. They suit different situations.
How private medical insurance usually handles physio
Every insurer runs its own rules, and they change, so treat everything below as the shape of the thing rather than gospel. The major providers, Bupa and AXA Health among them, generally work along similar lines.
Pre-authorisation comes first. Almost universally, you ring your insurer or use their app before your first appointment and obtain an authorisation code. Book first and claim later and you may well find the claim declined. This is the single most common mistake I see.
Referral requirements vary. Some policies require a GP referral. Others operate a direct-access or guided pathway where you speak to the insurer's own clinical team, who then direct you to a provider. A few allow you to go straight to a physiotherapist. Ask which applies to you.
Recognised provider networks. Insurers maintain lists of clinicians they will pay directly. If your physiotherapist is not on your insurer's list, that does not always mean no cover, but it usually means you pay and then claim back, if the policy allows it at all.
Excess and limits. Most policies carry an excess you pay before cover begins, and many cap either the number of sessions or the total outpatient spend per year. Worth knowing before session one rather than session six.
Home visits and online sessions. Cover for physiotherapy delivered at home or by video varies considerably between policies. If that is what you need, ask about it specifically rather than asking about physiotherapy in general.
Chronic conditions. Most policies are designed for acute, curable problems and exclude long-standing ones. A back that has grumbled for eight years may not be covered, even though it is exactly the sort of thing physiotherapy helps.
The five questions to ask your insurer
Have these ready when you ring. It takes about ten minutes.
- Do I need pre-authorisation, and can I get the code now?
- Do I need a GP referral, or can I self-refer?
- Must I use a recognised provider, or can I claim back for a chartered, HCPC-registered physiotherapist of my choosing?
- What is my excess, and how many sessions or how much outpatient spend am I covered for this policy year?
- Are home visits and online video consultations covered?
Get the answers in writing or note the reference number of the call. Insurers are generally reasonable, but memories of phone calls are not evidence.
Health cash plans are the forgotten option
Separately from full medical insurance, health cash plans reimburse a proportion of everyday healthcare costs, physiotherapy usually among them, up to an annual limit, in exchange for a modest monthly premium. Plenty of Merseyside employers offer one as a benefit and a surprising number of staff have no idea they have it. Some workplaces also run employee assistance programmes that include physiotherapy access. It is genuinely worth ten minutes on your HR portal before you assume you are self-paying.
Where self-pay makes sense
Self-pay is not a failure state. For a lot of people it is the cleaner option.
It makes sense when your excess is close to the cost of the two or three sessions you actually need; when the problem is long-standing and therefore excluded; when you want to start this week rather than wait for authorisation; when you want continuity with one clinician rather than whoever the network allocates; or when you simply do not want a claim on record.
For transparency, my own fees are £90 for a home visit anywhere across Liverpool and Merseyside, and £60 for an online video consultation UK-wide. I am MCSP and HCPC registered, registration number PH127898, with over ten years of clinical experience, and no GP referral is needed to see me. If you hold a policy, ring your insurer and ask question three above, because whether you can claim back is a matter between you and them, and I would rather you checked than took my word for it.
What to do this week
If you are in pain in Liverpool right now, the practical order is: check whether your employer gives you a cash plan or an EAP; if you have insurance, ring them and ask the five questions; look up your local NHS musculoskeletal service and find out the current waiting time and whether you can self-refer; then compare that against what a small number of private sessions would cost you.
Most musculoskeletal problems do not need endless treatment. A thorough assessment, a clear diagnosis and a programme you actually understand will often do the job in a handful of appointments, whichever route pays for it.
You can read more about what I offer in physiotherapy in Liverpool, about home visit physiotherapy if getting out is difficult, or about online consultations if you would rather start remotely.
If you would like to talk it through before committing to anything, ring me on +44 7553 370300 and I will tell you honestly whether I think I can help. Otherwise you can book directly at /portal/book, evenings Monday to Friday, plus Saturday and Sunday daytimes.